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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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May 15, 2024

Wither Outcome-Based Guarantees?

When discussing the shift to "outcome"-based guarantees, it’s important to note that there are...

Nielsen’s Latest Shows The Changing Face Of “TV” Viewing

Nielsen’s April 2024 The Gauge report features a new...



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