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CPMTRACK: NATIONAL TV, RADIO & MAGAZINE CPM TRENDS: 1960-2025
CPMTrack tracks the average adult CPMs for linear TV in total, and by network type by daypart over the years, with comparable data for radio and consumer magazines. It is often referred to by those making forecasts of future media cost efficiencies. Includes for the first time AVOD/FAST and combined primetime upfront plus scatter CPMs. Due to fluctuations in data, we present this data rounded to whole numbers.
Published: October 2024; 16 pages
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