Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.
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After many weeks of sometimes intense negotiations, the bulk of the 2024-25 season's primetime TV ad sales have been completed for linear TV and streaming venues. The good news is that...
iSpot.tv’s latest TV Transparency Report for the first half of 2024 emphasizes the point we made in our upfront/CPM findings for 2024-25, specifically that TV...