Guide to CPM Data

Media Dynamics, Inc. is well-known for its CPM estimates, which are featured in a variety of our publications, and in varying degrees of detail. The following is a breakdown of the CPM data we cover, and the corresponding publication. Please note that our data is not network, show- or title-specific. You can also find out more about our methodology here.

CPMTrack 2025 

CPM trending for TV, magazines and radio
National TV CPMs for Broadcast, Syndication & Cable for adults by daypart, plus all-daypart average: 1960-61 to 2024-25 seasons

  • Season-by-Season TV CPM Estimates For Broadcast/Syndication/Cable By Daypart And Demographics (A/M/W; 18+, 18-34, 18-49, 25-54): 1994-95 to 2024-25 seasons
  • Estimated Adult CPMs For Network & National Spot Radio: 1960 to 2024
  • Estimated Page 4-Color Ad CPMs For Top 150 Magazines (Average): 1960 to 2024

 

Upfront Tracker

Our most detailed TV CPM data

  • Adult Viewer CPM Trends For National TV Upfront Primetime Buys: 2008-09 To 2024-25
  • 2024-25 Upfront CPMs & CPPs For Adults, Men & Women By Age: Monday-Friday Daytime; Monday-Friday Early Evening; Primetime, Prime Access & AVOD/FAST; Monday-Friday Late Evening.

 

Total TV Dimensions 2025

Includes topline Upfront Tracker data

 

MDI Direct 

Instant digital access to all of our reports for one low price
A one-year subscription to MDI Direct gives you access to all of MDI's reports, including Total TV Dimensions, Upfront Tracker and CPMTrack, plus weekly Alerts that cover related breaking news and new research.