MEDIA CONSULTING FOR IMPROVED RESULTS
Consulting is a specialty at Media Dynamics, Inc. and over the years our clients have included national TV networks, TV and radio station groups, magazine publishers, out-of-home media, new media start-ups, advertisers and many others.Here are some examples of past clients.
Place-based TV Network Roll Out
We helped a new place-based TV network to position itself with advertisers more effectively. We also advised it on how to research its ad effectiveness. Result: the company attained new funding and was able to continue its roll out effort.
Improving Sales At An Established Place-based TV Network
We helped this established company to present its story more effectively to media planners and buyers as well as their clients. Result: a 30% increase in ad sales.
Evaluating An Advertiser's In-house Versus Agency Media Buying Performance
The advertiser asked us to compare what it was doing in-house with what its agencies might do regarding national TV time buying. Result: the in-house operation was scrapped.
Helping A Research Start-up
We consulted with a consumer buying source about the possibility of its data being used in TV rating studies. Result: we advised them not to go in this direction and saved them the money that such an effort would have cost them.
Training And Role Playing To Help A Media Ad Sales Force
We helped to train a media seller's key salespeople via role playing so they were better able to cope with the kinds of questions that sophisticated media planners and their clients might be asking them. Result: a more confident sales force as it tried to cultivate new business where it had no presence before.
For more information about MDI consulting capabilities, contact us at 973-542-8188 or info@mediadynamicsinc.com